If you are the owner of a café, you don’t want to go through a sticky patch with your business by not having a Wi-Fi hotspot at your premises. Because besides your marketing offers, it is one of the most expected amenities by your visitors or tea/coffee lovers—sadly, who do not care much whether the network is safe or not, and probably you too as long as the money flows.
But here is the thing. The pleasing experience given to your customers by your Wi-Fi can be a curse in disguise. If you don’t have a secure network, be certain that not only are you exposed, but also your clients.
Below is a brief review of:
- the ‘whys’ Wi-Fi hotspot owners should protect their network
- and the ‘hows’ they can do that with DNS filtering
#1 The internet is fraught with malware and other cyber threats, which can damage your business reputation and make you close up shop due to cybersecurity negligence.
#2 What’s more, you are as much at risk as your customers if they have infected devices, which is often the case. That means, their devices can act as gateways for cybercriminals to compromise your entire hotspot.
#3 Moreover, hackers often eavesdrop or act as a man-in-the-middle between your customers’ access requests to the internet and your Wi-Fi hotspot, and the damages are bleakly cataclysmic. Here we talk about identity theft, money loss, ransomware, and other cybersecurity oddities.
#4 Cafés are also places where ‘digital natives and hermits’ of all ages often access the internet while chit-chatting with their besties, preparing for their exams, enjoying their Candy Crush saga, Fornite, and the likes. Thus, there is a concern about whether the content they browse or connection they use is appropriate/safe or not—for instance, explicit or extremism-related materials and adware leeways.
#5 For the past four years, many reports have shown that underage children access pornographic content in several of the world’s biggest fast-food venues and largest coffeehouse chains all over the US. Believe it or not, statistics are more than worrisome.
The venues’ management often gets complaints from their staff and guests who squawk about the objectionable content they encounter. Yet, the management does little, as the only way to overcome this situation is to use web filtering, e.g., DNS filtering, which most of them don’t have.
DNS(Domain Name Server) filtering is one of the best things since sliced bread for public Wi-Fi providers and owners of guest Wi-Fi hotspots.
#1 DNS filtering acts as your 1st line of defense against phishing resources, pornography, child and adult sexual abuse, and inappropriate content.
#2 By analyzing and resolving online queries—from what people are requesting online to what their requests show on their screen—DNS filtering allows you to block any unwanted website that your users request, regardless of how many web pages this website contains.
#3 In the same way, before the first byte loads on your users’ web browser via your Wi-Fi, there will be no harm whether they intentionally try to reach dangerous sites or not. A firm like SafeDNS helps you filter your network with 61 categories of content and more than 105 million websites included in their database.
#4 If you have multiple Wi-Fi hotspots or cafés spread worldwide or around your country, cloud-based DNS filtering via centralized management will come in handy and allow you to oversee your web filtering.
5# You will also be able to have a set of filtering rules for each hotspot and location that fits a particular audience, e.g., young or adult.
It is important to have a Wi-Fi provider or hotspot software using web filtering; if it is not the case, as a café owner you should have a web filter. Rebooting or contacting your Internet service providers all the time will not help much.
Finally, do not focus on the menu only. Regular checking of your public Wi-Fi usage statistics delivered by your web filter can help you better understand your audiences. For example, what internet resources and online content categories are the most popular.
So don’t waste more time and get your café Wi-Fi hotspot protected and keep your brand top of mind on Yelp and Tripadvisor.
Not a café owner? If yes, SafeDNS also provides web filtering solutions for homes, religious congregations, nonprofits, MSPs, and similar institutions. Start with a free trial.
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